A Whole New Way To Be As A Woman In Leadership
Executive Coaching
Shifting you from fear to vision as a woman in leadership.
I want to keep you at the top. On average, women last only 4 years as senior executives compared to 8 years for men.
Why is that? Many women don’t believe they deserve to be there, even after years of hard work and countless sacrifices.
If you’re a woman who knows you deserve a promotion but won’t fight for what you deserve, or you get a new role and you are unsure of what to do, or if you’re already at the top yet still feel the need to prove you belong instead of leading with confidence, you’re not alone. Some may feel stagnant and struggle to enjoy life outside of the office.
It’s time for a rebirth of who you are—embracing your natural power, your ability to create and lead, and achieving success in your career while living a rich and fulfilling life. My approach will touch every aspect of your existence as you begin to create a new version of yourself, complete with a fresh vision and renewed passion for your life.
Having successfully worked with women in construction, IT, finance, media, and wellness, and more. When you work with me you will discover a whole new way to be as a woman in leadership. You will learn to live your own creation, with vitality and connection, illuminating your path forward.
I invite you to have one conversation with me that could be everything you have been searching for in your leadership.
Client Role: First-time President of a multi-million-dollar company
Coach Role: Leadership development and performance coaching
The Challenge
The client stepped into the role of President while still carrying their former functional responsibilities.
Key issues included:
• No clarity on past performance data (“leading blind”)
• Still doing their old job whilst trying to lead at the executive level
• A disconnected team craving culture and leadership
• No direct customer engagement strategy
• A transactional business with no clear vision or purpose
The Coaching Journey
The coaching program was designed around a 9-month leadership development journey, broken into three phases:
Phase 1 – Transition:
Stabilized the team, restarted the product pipeline, created the first budget, and hired new leadership support.
Phase 2 – Building Vision and Accountability:
Shifted from transactional operations to a purpose-driven company. Created a new vision (Illuminating a path to financial freedom), secured executive buy-in, and facilitated the first off-site retreat where the team aligned and connected as leaders.
Phase 3 – Performance:
Focused on real-time business accountability. Set measurable revenue goals, uncovered breakdowns in organic/paid marketing, renegotiated partner deals, empowered the leadership team, and established professional development practices across the company.
Results Achieved
• Revenue in 2024: $4.3M
• Projected Revenue in 2025: $5.7M → 32.6% YoY growth (more than double the industry average of 10–15%)
• Successful identity shift from functional manager to true President and visionary
• Team alignment and empowerment – directors began to see themselves as leaders
• Business transformed from transactional to purpose-driven with sustainable growth pathways
Why This Performance Was Extraordinary
1. Identity Transformation – From functional leader to visionary President.
2. Purpose Creation – A clear, inspiring company vision replaced transactional operations.
3. True Accountability – Ownership of revenue and results at the executive level.
4. Team Empowerment – Built a culture where leaders see themselves as leaders.
5. Market-Leading Growth – Achieved a path to 32.6% YoY growth vs. the 10–15% industry average.
Case Study: Leadership Development Journey
Private Executive Coaching
Private executive coaching with Joh Morris Benichou is a premium, bespoke partnership designed for women leaders who are ready to step beyond survival mode and embody the full presence, vision, and influence of their leadership. This is not a course. It is an intimate, tailored engagement that reshapes how you lead, communicate, and create impact — in your career and in your life.
Apply today.
Because of the depth of this work, Joh works with only a small number of private clients each year.
- Most partnerships begin at five figures and range from 3 to 12 months in duration.
- Each engagement is customized to meet your leadership needs and organizational context.
- Corporate sponsorship is available and common.
